PRIVACY POLICY

PRIVACY POLICY FOR ALTATRAVELUSA.COM and ALTATRAVELINC.COM This Privacy Policy explains how ALTA (American Latin Travel Agents, Inc.) (“ALTA”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you use our website(s) altatravelusa.com and altatravelinc.com (the “Site”).

1. Personal Information We Collect When you use the Site, we may collect the following personal information from you:

• Contact information, such as your name, email address, phone number, and mailing address.
• Travel information, such as your travel dates, destinations, and travel preferences.
• Payment information, such as your credit card number and billing address.
• Other information you provide to us, such as your feedback, reviews, or survey responses.

2. How We Use Your Personal Information We may use your personal information for the following purposes:

• To provide and improve our services to you.
• To communicate with you about your travel reservations or other requests.
• To process your payments.
• To send you marketing communications if you have opted-in to receive them.
• To conduct research and analysis to improve our services and offerings.

3. How We Share Your Personal Information We may share your personal information with the following types of third parties:

• Service providers, such as travel suppliers, payment processors, and marketing agencies, who assist us in providing our services to you.
• Business partners, such as hotels or airlines, with whom we offer joint promotions or services.
• Legal or regulatory authorities, if required by law.

4. Your Rights and Choices You may have certain rights and choices regarding your personal information, including:

• Accessing, correcting, or deleting your personal information.
• Objecting to or restricting the processing of your personal information.
• Withdrawing your consent to receive marketing communications.

To exercise your rights and choices, please contact us using the information below.

5. Data Security We take appropriate measures to protect your personal information from unauthorized access, use, or disclosure.
6. Data Retention We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.
7. Changes to this Privacy Policy We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Site.
8. Contact Us If you have any questions or concerns about this Privacy Policy, please contact us at: ALTA (American Latin Travel Agents, Inc.), Email: alta@altatravelusa.com / Phone: (201) 758-9400